{"id":49417,"date":"2025-03-20T15:09:51","date_gmt":"2025-03-20T15:09:51","guid":{"rendered":"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/?p=49417"},"modified":"2025-04-08T10:43:07","modified_gmt":"2025-04-08T10:43:07","slug":"heating-up-one-of-britains-top-inventions","status":"publish","type":"post","link":"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/?p=49417","title":{"rendered":"Heating up one of Britain\u2019s top inventions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49417\" class=\"elementor elementor-49417\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42817af e-flex e-con-boxed e-con e-parent\" data-id=\"42817af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-894b53a breadcrumb-main elementor-widget elementor-widget-global elementor-global-349 elementor-widget-breadcrumbs\" data-id=\"894b53a\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5833e5b e-con-full e-flex e-con e-parent\" data-id=\"5833e5b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ebdeeb e-grid e-con-boxed e-con e-child\" data-id=\"5ebdeeb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4efeec9 e-con-full e-flex e-con e-child\" data-id=\"4efeec9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8822533 e-con-full e-flex e-con e-child\" data-id=\"8822533\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3b507 elementor-widget elementor-widget-heading\" data-id=\"ff3b507\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1 year ago<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daecfb5 elementor-widget elementor-widget-heading\" data-id=\"daecfb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Heating up one of Britain\u2019s top inventions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bcd4f elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"58bcd4f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ccf5ec e-grid e-con-boxed e-con e-parent\" data-id=\"9ccf5ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-025bb74 e-con-full e-flex e-con e-child\" data-id=\"025bb74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4b1a9 elementor-widget elementor-widget-heading\" data-id=\"6e4b1a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc423a7 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"cc423a7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc21a0c elementor-widget elementor-widget-text-editor\" data-id=\"dc21a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jim and Farah Shaikh came up with the concept of a self-warming bottle which warms milk to perfect breastmilk temperature.<br \/><br \/>Every parent can relate to the sleepless nights and exhaustion of a new born. Every parent struggles with late night feeds. However, not every new parent innovates a new product in the middle of the night, solving these issues, which is then recognised as one of the top 10 British inventions of the decade.<br \/><br \/>Inspired whilst frustrated at heating up bottles in the early hours, Jim and Farah Shaikh came up with the concept of a self-warming bottle, which warms milk to perfect breastmilk temperature. From conception to reality, working alongside Kent based European Springs &amp; Pressings, Yoomi was born \u2013 the fastest warming bottle system in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff9458 elementor-widget elementor-widget-image\" data-id=\"dff9458\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"656\" src=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/03\/baby-mom.png\" class=\"attachment-large size-large wp-image-49423\" alt=\"\" srcset=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/03\/baby-mom.png 600w, https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/03\/baby-mom-274x300.png 274w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c6525e e-flex e-con-boxed e-con e-parent\" data-id=\"5c6525e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25ef6fd elementor-widget elementor-widget-heading\" data-id=\"25ef6fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cLooking back, we could never had forecast that our early days of working with Stuart and his design team would lead to the international success we have today.\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6316b4 e-grid e-con-boxed e-con e-parent\" data-id=\"a6316b4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37741f6 e-con-full e-flex e-con e-child\" data-id=\"37741f6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6722c8 elementor-widget elementor-widget-heading\" data-id=\"d6722c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Close spring development process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d48fd elementor-widget elementor-widget-text-editor\" data-id=\"42d48fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stuart McSheehy, Managing Director of European Springs &amp; Pressings says: \u201cBeing part of the Yoomi innovation has been such an exciting journey. To take an idea and see it succeed as it has makes us all a bit like proud parents.\u201d<br \/><br \/>European Springs &amp; Pressings developed a number of clicker spring stamping prototypes, evolving the design whilst working closely with Jim and Farah to ensure the engineered solutions met every exacting standard for this demanding market.<br \/><br \/>The resulting revolutionary self-warming technology is the only bottle design able to protect the essential nutrients in every drop of milk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420442f elementor-widget elementor-widget-image\" data-id=\"420442f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"619\" height=\"473\" src=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/03\/baby-device.png\" class=\"attachment-large size-large wp-image-49437\" alt=\"\" srcset=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/03\/baby-device.png 619w, https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/03\/baby-device-300x229.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20c3f9e e-flex e-con-boxed e-con e-parent\" data-id=\"20c3f9e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bdc6b8 e-grid e-con-boxed e-con e-parent\" data-id=\"9bdc6b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4cc126 e-con-full e-flex e-con e-child\" data-id=\"a4cc126\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad530e elementor-widget elementor-widget-heading\" data-id=\"4ad530e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">International success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f753ae9 elementor-widget elementor-widget-text-editor\" data-id=\"f753ae9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first order saw 3,500 clicker spring stampings produced which has now exploded to 250,000 as the Yoomi product sold out within 10 days in John Lewis stores. Today it is stocked in major national and international stores, across 24 countries around the world, with sales increasing by 60% in 2017.<br \/><br \/>Dr Jim Shaikh, CEO of Yoomi concludes: \u201cLooking back, we could never had forecast that our early days of working with Stuart and his design team would lead to the international success we have today. Our Yoomi range has grown as we\u2019ve grown. Whether parents choose to breastfeed, formula feed or combination feed, our range will support parents in giving their baby the best possible start and we\u2019re very proud to design and manufacture in the UK.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27ebe9c e-grid e-con-boxed e-con e-child\" data-id=\"27ebe9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94df095 elementor-widget elementor-widget-heading\" data-id=\"94df095\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95120c4 e-con-full e-grid e-con e-child\" data-id=\"95120c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07612c0 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"07612c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Previous Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983b8e1 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"983b8e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb00f64 elementor-grid-2 elementor-widget__width-initial elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"bb00f64\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:49381,&quot;columns&quot;:2,&quot;alternate_template&quot;:&quot;yes&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-49381\">.elementor-49381 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href=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/?p=56867\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/05\/pexels-sora-shimazaki-5938242-1024x683.jpg\" class=\"attachment-large size-large wp-image-56875\" alt=\"\" srcset=\"https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/05\/pexels-sora-shimazaki-5938242-1024x683.jpg 1024w, https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/05\/pexels-sora-shimazaki-5938242-300x200.jpg 300w, https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/05\/pexels-sora-shimazaki-5938242-768x512.jpg 768w, https:\/\/optimistic-solomon.194-164-31-150.plesk.page\/wp-content\/uploads\/2025\/05\/pexels-sora-shimazaki-5938242-1536x1024.jpg 1536w, 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